This project aimed to drive entries for a competition to win a Perfect Draft at-home Mahou beer keg. As the lead designer, I took the brief from the initial client kickoff through to the final designs. To create a cohesive experience, I ensured the competition page and traffic-driving ads shared a consistent style and color scheme. Featuring the product prominently in the design was a deliberate choice to capture attention and entice users by showcasing exactly what they could win. The campaign performed exceptionally well, successfully engaging the audience and driving strong participation.